In Chapter 1, Krug lists things that make one think when visiting a website. Based on this, give an example of something that makes you think when interacting with a site. Find an example of this and include a link to it (make sure it is linked not just text)
I always wonder why certain important things are placed at the bottom versus the top and vice versa. For example “Contact Us” is offend at the bottom when I think it should be part of the menu at the top. Or why the return policy is at the very bottom, but that’s because companies want to keep your money and not get so many returns.
Both “Contact Us” and “Return + Exchanges” can be found at the bottom of the page on Urban Outfitters site.
Give some examples of how one could create a content hierarchy, or indication of importance of elements on a web page (based on the reading). Include a couple links to pages that do both good and bad jobs of creating information architecture – defined as the structural design of websites and the art and science of organizing and labelling websites to support usability and findability and/or content hierarchy.(make sure the links are linked not just text)
The more important something is, the more prominent it is – Important headings should be larger, bolder, in a different color, set of by more white space and toward the top of the page.
Things that are related logically are also related visually – Group similar things together under a heading, displaying them a similar style, or put them in a clearly defined area.
Things are “nested” visually to show what’s part of what – Shows what is involved within headings.
Any website that is selling something is usually really well laid out. Everything is separated my product, gender, theme, or type making it easy to find exactly what you’re looking for.
There is just so much going on in every part of the website. There is loads of information to read causing your eyes to wonder in every direction and get frustrated. – http://www.ahml.info
What are some website design conventions that you could see using when you build your website? Your examples do not have to be listed in the book.
The “Contact Us” button could be at the bottom of the home page. The “Search” button could be at the top right of the page. The logo would be placed at the top left of the page.